Monthly Archives: March 2005

SEARCHING FOR RILEY KEOUGH PRESLEY

For some folks, hosting a blog is like making regular entries in a journal.  However, this writer is motivated by something more.  I want Elvis fans to enjoy this blog and return to it regularly.  But first they have to know it exists.  Internet search engines are of limited help in the beginning.  If you type Elvis Presley into Google, you will find 2 zillion links, and ELVISBLOG is way down at the bottom of the list.  The more hits your site gets, the higher up the list you move.

 

So, it was my good fortune to do a blog article on Riley Keough Presley a few weeks ago.  Fully 75% of the visits to ELVISBLOG so far have been to read about Elvis’ granddaughter.  It is highly probable that most of these hits were from young men intrigued with this 15-year-old beauty, and who had to be disappointed to find only text.  Well, I’m writing about Riley again to hype ratings, but I’ll give back something to those folks searching for pictures of her.  Click on this:

 

 http://www.cosmeticnews.com/visit/affichage/asp/headlines_article.asp?id_article=17606 

 

It is a March 23 article about the new Christian Dior perfume “Miss Dior Cherie.”  Described as having the scent of sugar and spice, it will be embodied by Riley Keough Presley in a global print campaign to be launched in May, followed by television spots.  The article features a striking picture of Riley.

 

© 2005  Philip R Arnold

ELVIS AND AMERICAN IDOL?

Remember the news back in December about show business mogul Robert Sillerman acquiring 85% of Elvis Presley Enterprises from Lisa Marie for $100 million.  Well, Sillerman has been at it again.  On March 18, he announced a $167 million deal to buy 19 Entertainment Ltd.  This is the British-based firm that created the “Pop Idol” format in the United Kindom and more than 30 other countries, including the extremely successful “American Idol” on Fox TV, the number 1 show in prime time.

 

Wall Street was obviously impressed with the move to combine Elvis and American Idol under the same roof.  The price of shares in Sillerman’s company, called Sports Entertainment Enterprises, jumped from $16.91 to $26.73 the day of the announcement.  If you want to track how the House of Elvis and Idol is doing, the ticker symbol is CKXE (I wonder how they came up with that?).

 

Sillerman said he wants to develop entertainment content that is compelling but not necessarily dependent on the existing distribution model of TV networks and movie studios.  Instead, he wants to move in the direction of entertainment delivered digitally through such mobile outlets as telephones and personal computers.  Sounds like pretty soon we’ll be able to watch Elvis movies on our phones.  Cool.

 

© 2005  Philip R Arnold

GRACELAND CELLARS

When the first news of the Graceland Cellars wines came out, I winced a little,  “Gee,” I thought, “haven’t we gone far enough with the marketing of Elvis?”  My worst fear was that they would put some kind of low-grade junk in those bottles, based on the assumption that Elvis fans would never open them. Well, maybe I was wrong.

 

Earlier this week, elvis.com posted a link to the “Cheers To Wine And Food” website, which contained a very complimentary article on Graceland Cellars wines.  It noted that Wine Business Monthly magazine named Graceland Cellars one of the hottest small wine brands of the year.  Of course, that has to do with sales.  I was still curious about quality.

 

Then I read that the 2001 Jailhouse Red Merlot won a gold metal at the 2004 International Eastern Wine Competition.  I checked out their website, too, and sure enough, Jailhouse Red Merlot was one of five gold medal winners in the “Merlot To $15” category.  There were 22 silver and 36 bronze winners, so the Elvis wine beat out a lot of competitors.

 

Another link led me to the whole metaphor wine description thing issued in press releases.  Listen to this: “The 2001 Jailhouse Red Merlot is young and lively, with aromas of berries and fresh herbs.  Oak aging is evident from toasty vanilla flavors and the supple tannins of a classic Merlot.”  Sounds good to me.

 

© 2005  Philip R Arnold

MY BOY ELVIS

I get several record and CD collectors’ magazines and catalogs in the mail every month.  One that came in this week had an advertisement for a book titled “MY BOY ELVIS:  The Colonel Tom Parker Story.”  It had a cover price of $22.00 but was on sale for $4.95.  Why do you think it was marked down so much?  Maybe because nobody wants to buy the stupid thing!  Duh!

 

Who did the author and publisher think were their potential customers?  Elvis fans?  Yeah, right.  I’ve never met an Elvis fan who had a good word to say about Col. Parker.  We all know how much of Elvis’ earnings he skimmed off the top for himself.  And the way Parker treated Scotty Moore, DJ Fontana, and Bill Black was absolutely shameful.

 

The book’s title alone is an insult to Elvis and a turn-off to us faithful in Elvisworld.  The ad only made things worse, with excerpts like these:  “…backstabbing and back-room dealings to get Presley’s managerial contract…”  “He… took pride in conning the public.”  Did they really think that kind of description would make us want to buy the book?  I wouldn’t read this book even if it was free.  Oh, that reminds me.  My wife scans these catalogs to find Elvis stuff I don’t already have to order for my birthday and Christmas presents.  I better tell her to forget about “MY BOY ELVIS.”

 

© 2005  Philip R Arnold