Monthly Archives: September 2014

Elvis Allusions in Commercials

New Heineken Ad

If you watch much television you certainly have seen the new ad for Heineken Beer set to the music of a remix of Elvis’ hit “Bossa Nova Baby.” In it, a guy embarks on a search for a mysterious beautiful woman with only the some enigmatic cards to guide him. Each card takes him deeper into the heart of the city and eventually leads him to the girl of his dreams.

New Heineken Ad Conclusion

That girl has a considerable resemblance to Priscilla. I wonder if it was intentional. You can view the entire two-minute internet version of the commercial by clicking here and scrolling down a bit.  The ad runs 30 or 60 seconds on TV.

 

You probably remember that Elvis’ songs or his image have been used in other commercials over the years. This prompted me to do a little research on Google to find them. ElvisBlog has done Elvis Allusions in the Movies for years, so now we will look at Elvis Allusions in Commercials.

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BBC 2 – 2008:

Elvis and Cheryl Crow on BBC 2 Commercial

Sorry for the fuzzy picture, but that’s the best I could pull off of YouTube. The girl in this photo is Cheryl Crow, supposedly playing bass guitar on stage with Elvis. The theme of this one minute ad for BBC2 in Great Britain was a superstar band backing Elvis in concert. The producers used footage from Elvis’ Aloha from Hawaii concert and digitally added Stevie Wonder on piano, Keith Moon (The Who) on drums, and Marvin Gay as back-up singer.

 Jimmy Page and Elvis -- BBC2 Commercial

The two guitar players supposedly backing Elvis were Noah Gallager (Oasis) and Jimmy Page (Led Zeppelin).

 

Sirius Radio – 2009:

Elvis, He Changed Music -- Serius Commercial

We get both Elvis’ image and his music on the ad. “All Shook Up” plays throughout the 30-second spot that uses film stills from the ’68 Comeback Special. Three other icons that have changed their specialty are shown: Michael Jordan –sports, Richard Prior – comedy, and Howard Sterns – talk radio.

We're Changing How You Listen to It -- Sirius Commercial

 

Heineken Beer – 2011:

Bar Scene -- Heiniken Ad

Those Heineken people are getting their money’s worth for whatever price they paid to use “Bossa Nova Baby” in their commercials. Three years ago, they presented a one-minute ad with another theme of a guy trying to connect with a girl.

 Close-up of couple in Heineken Ad

This time he’s trying to do it at an airport bar, and he resorts to a little trick to pull it off.

 

Energizer Batteries — 2006:

Elvis Driving into a Gas Station -- Eveready Batteries Commercial

There’s a nifty little story line of this 30-second ad. A guy working the counter at a gas station is a big Elvis fan. He sees Elvis drive a Caddy in and start to fill up. An Elvis look-a-like is used for most of the shots, including this one from the gas tank POV.

Elvis in Gas Tank POV -- Eveready Ad

The fan grabs his camera and goes outside to take Elvis’ picture. Here they insert an actual shot of Elvis’ face. When the guy tries to snap his photo, the camera’s batteries are dead. Bummer.

 

Brisk Iced Tea – 2011:

James Brown and Elvis -- Brisk Iced Tea Ad

This 35-second animated commercial is very creative. In the shot above, Elvis is in a jail cell and James Brown pushes up a book cart. Naturally, “Jailhouse Rock” accompanies the action, which also includes Coolio and Willie Nelson.

Willie Nelson -- Brisk Iced Tea Ad

I enjoyed this one so much, I watched it three times.

 

Nike – 2002:

Ship Housing Secret Tournamant -- Nike Ad

Remember when “A Little Less Conversation” became a big hit? And we read about how the remix version by Junkie XL was created for Nike’s 2002 World Cup advertising campaign. I can’t remember ever seeing the commercial – I think it was shown only in Europe. Anyway, it is on YouTube and it lasts for three minutes. The picture above is from the start of the footage, and the small boats approaching the big ship each contain a three-man team of soccer players.

Goal in Nike 2002 Ad

The athletes are supposedly playing in a secret tournament in a cage-like arena inside the ship. See the dark area in the bottom right corner. That’s the goal.

Players in 2002 Nike Ad

The ad probably could have been cut to two-minutes or less, but if you like soccer, it is full of spectacular scoring moves you won’t see in real matches.

 

I found all of the last six commercials linked together in a YouTube video containing forty Elvis commercials (the others were for Elvis albums, DVDs, etc.). Click here to watch them. They are all numbered, so click on 1, 2, 3, 4, 16, and 19 in sequence.

 

Leeker Beer (Dutch) – 2014:

Old Elvis -- Lekker Beer Ad

This is supposed to be Elvis as an older man. He is living a secret life of leisure on a tropical island, along with several other dead entertainers. Here are Curt Cobain and John Lennon.

Curt Cobain and John Lennon -- Lekker Beer Commercial

Others enjoying this shared seclusion are Bruce Lee, Marilyn Monroe, and Tupac.

Curt, Marilyn, Elvis, John -- Lekker Beer Ad

When a boat sails into view, the group avoids discovery by a most unique plan. Click here to see what it is.

 

Axe Anarchy – 2012:

Can't Help Falling in Love with You -- Axe Anarchy Ad

How do you like this look of pure yearning? It is part of an ad for Axe Anarchy deodorant that features Elvis’ “I Can’t Help Falling in Love with You” playing in the background. Numerous other couples suffer this same craving for the opposite sex, resulting in a strange sequence of events.

Traffic Crash -- Axe Anarchy Ad

It’s hard to believe this type of chaos would make anybody buy deodorant. Click here to see if it works for you.

 

There were several other good ads featuring Elvis’ songs or his image, and new ones seem to come along regularly.  So, maybe someday we’ll have an Elvis Allusions in Commercials, Part 2.

© 2014 Philip R Arnold, Original Elvis Blogmeister All Rights Reserved www.ElvisBlog.net

 

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Elvis, Elvis Presley, and Graceland are registered trademarks of Elvis Presley Enterprises, Inc.

 

The Elvis / Marilyn Photoshop Awards — Part 2

Marilyn Holding Elvis Photographs

 

Last week we looked at the Elvis and Marilyn images in two categories of my collection – Head Shots and A Little Bit More.  Now we will get into the other three categories, again ranking them in ascending order.

 

Full Body Shots:

 

Elvis and Marilyn in Gold Outfits

There wasn’t not much talent needed to show them both side-by-side in gold outfits.

 

Elvis and Marilyn Dark Cigar Shot

This could have been better if they had brightened it up.

 

Elvis and Marilyn Fur Coat

Good concept, but the picture cuts off Elvis’ head and it is too fuzzy.

 

Elvis and Marilyn Hanging Stars

Why did they put a polka-dot necktie on Elvis?

 

Elvis and Marilyn Air Grate -- Jailhouse Rock

This had to be pretty easy to put together, but I do like seeing their two most iconic photos together.

 

Elvis and Marilyn Metro Goldwyn Meyer

An older Elvis and an older Marilyn than on most of these images.

 

Elvis and Marilyn Kissing her Arm

I found this on an Italian website. I’m pretty sure that is Elvis’ head on somebody else’s body.

 

Elvis and Marilyn on Bench

This image just doesn’t impart much connection between Elvis and Marilyn.

 

Marilyn Monroe and Elvis Presley The Beast in Me

Study Elvis in this. Doesn’t it look like the scene in Jailhouse Rock when he told Judy Tyler “That ain’t tactics, Honey. It’s just the beast in me.”

 

Elvis and Marilyn Back End of a Car

Great artwork. As before, I’d like more color, but there is probable something deeper I am missing.

 

Elvis and Marilyn On Roof Top

This must be the most familiar of all the Elvis/Marilyn images. I found it all over the internet.

 

Elvis and Marilyn Tough Pose

The big winner. I love the pose, but it has to be someone else’s body with Elvis’ head. I have never seen a photo of him in that position.

 

Elvis / Marilyn / James Dean / Humphrey Bogart:

 

Elvis and Marilyn Mt. Rushmore

There are a bunch of drawings of these four icons together in bars, diners, and other scenes. For my collection, I have cropped out Dean and Bogart, but I couldn’t do that with this one because it would ruin the coolness of the Mt. Rushmore image.

 

Elvis and Marilyn Pink Caddy

Marilyn and Elvis just seem to be plopped into this picture. No real connection.

 

Elvis and Marilyn Sitting on a Bumper While Playing Guitar

Better. Elvis is singing to Marilyn, and she is swooning to his music.

 

Elvis and Marilyn Legends of the Silver Screen

First runner up. I couldn’t cut out Humphrey Bogart, but I love Elvis checking out Marilyn.

 

Elvis and Marilyn Gabling

The big winner. Elvis has Marilyn on one side and a pile of money on the other.

 

Clever Combinations:

 

Elvis and Marilyn With Caddy

An interesting combination of images and design.

 

Elvis and Marilyn Big Photo

This is clever. I wonder what Marilyn was holding in the original.

 

Elvis and Marilyn State Police

Do you think Elvis and Marilyn had enough star power to get the police to buzz off?

 

Elvis and Marilyn Eiffle Tower

Young lovers in Paris. I particularly like the rose.

 

Elvis and Marilyn Double Mirror

How cool is this? Hard to believe this didn’t rank in the top three.

 

Elvis and Marilyn Leaning

Outstanding, but I have one little quibble. Why didn’t they align the original pictures so Elvis was taller than Marilyn? Still, second runner-up.

 

Marilyn and Elvis Lying on Stage

This one is a bonus, not part of the ranking.  I made it wuth Windows Paint, and I wanted it to appear right after the one that inspired it.

 

Elvis and Marilyn Bunk Beds

First runner-up. In spite of it not being a sharp image, I am very impressed with this pairing of Elvis Presley and Marilyn Monroe. Powerful.

 

Elvis and Marilyn Double Exposure

This is the grand winner in the Clever Combination group. And I created it by mistake. While watching a YouTube video that had a sequence of Elvis / Marilyn images morphing from one to the next, I clicked on Screen Grab a little late. So, two images were captured together. I love the result and gave myself the prize.

 

Elvis and Marilyn – Stars Forever:

 

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Elvis Scrapbooks — Part 6

Elvis Fan Scrapbook Cover

From time to time I acquire an old Elvis scrapbook. I keep hoping to find one started by a fan back in 1956 when Elvis took over the world. However, what seems to be more common are scrapbooks by fans who were motivated to start them when he died in 1977. ElvisBlog took a look at one of these in January 2014, and it contained fifteen pages of stuff plus two dozen folded-up newspaper and magazine articles in the back. That’s enough for two blog posts, so here are some of the more interesting items not covered earlier.

 

Elvis and White Slavery

The Elvis photos on this page aren’t especially notable, but the question-and-answer text is interesting.

Q. When the late Elvis Presley brought different girls to live with him at Graceland in Memphis, didn’t he bribe their parents with lavish gifts in a form of white slavery?

Whoa. Good thing TMZ didn’t exist back then, or they would have certainly dug up the scoop on Elvis’ white slavery action. Give me a break.

The answer did say that Elvis was an extremely and spontaneously generous man. Then it stated that Elvis did verbally promise Ginger Alden’s mother that he would pay off her $40,000 mortgage. But Elvis died before doing so, and Mrs. Alden sued the Presley estate. The Tennessee Court of Appeals ruled the estate was obliged to pay the $40,000 and retire the note. You can bet Vernon wasn’t too happy to write that check.

 

Elvis Compared to Valentino

After Elvis’ death, it seemed like hundreds of articles came out extolling the legacy of cultural change he left behind. However, the writer of this Associated Press article tried to make it different from the others by including a comparison between Elvis and silent film actor Rudolph Valentino.

 Valentino

They were American originals — “The Sheik” and “The Pelvis.”

In the 1920’s, Valentino danced the tango on a movie screen and women swooned. In the 1950s, Elvis wiggled his hips on TV and girls fainted.

Valentino gave us slickeddown hairdos, the tango, and the term “matinee idol.” For Elvis, it was long hair, tight pants, and a remarkable new sound called “rock ‘n roll.”

A half century apart, Valentino and Elvis inspired audiences with the same magic. You might call it “sex-appeal.”

Might call it??? One other comparison the writer might have made is that both stars died too young. Rudolph Valentino at age 31; and Elvis at age 42.

 

 Elvis Photo Montage

This page was one of several where the fan had cut out photos of Elvis from various media and mounted them to create a montage. I guess you have to say these pictures have stood the test of time. Now, thirty-seven years later, most of them are familiar images for Elvis fans.

 

 Elvis at Guiness Hall of World Records

This scrapbook covers the period from 1977 to 1983. Based on the newspaper clippings in it, the fan who compiled it lived in Anderson, SC. She apparently made a trip to Myrtle Beach, SC during this time and visited the Guinness Hall of World Records.

Elvis made the brochure cover, and his world record was the Most Gold Records. Guinness also presented A Tribute to Elvis, described on another page of the brochure. The print is too small for you to read, but this tribute included:

One of his original cars
Personal jewelry – gold, diamonds, silver
Items from his Hollywood home
Stage clothing

And don’t forget to visit the souvenir booth.

 

 Hand-Sketched ELVIS 1935-1977

The bottom of this page shows five books about Elvis (three of which I own). The article at the top describes the feelings by students at an Anderson, SC high school about how they miss Elvis and what he meant to them. But the most interesting thing to me is the pencil drawing of ELVIS 1935-1977. It is on white lined tablet paper, and was lovingly sketched by the fan herself. The only thing missing is a teardrop on the paper.

 

Elvis ' RCA Camden Albums

Our Elvis scrapbook fan cut this full-page advertisement from SuperTeen magazine. The record albums shown were all on the RCA Camden label, a budget-priced offshoot of RCA Victor. These Elvis albums were released between 1969 and 1973, and primarily consisted of repackagings of his 60s movie soundtrack recordings and previously unreleased material. Can you believe they are still finding unreleased Elvis recordings today, forty plus years later.

 

 Newsweek Review of Elvis by Albert Goldman

I’m not sure why our Elvis fan included this 1981 Newsweek book review in her scrapbook. It covers the horrible hatchet-job done by Albert Goldman in his book Elvis. Certainly, any young fan who read how Newsweek characterized Goldman and his book would never buy it.

Elvis Presley seems to fill Goodman with nothing but disgust.

Never has a writer lavished such contempt on his subject’s life.

Like a smug Victorian imperialist, Goldman sniffs at [Elvis’] curious native customs.

Newsweek’s review mentions several of the depictions Goldman made of Elvis – a freak attraction, little cracker boy, a carnival of gluttony, and several others too nasty to print here.

 

Elvis by Albert Goldman

So, as a public service, if you are ever tempted to purchase a cheap used copy of this book —

DON’T

 

© 2014 Philip R Arnold, Original Elvis Blogmeister All Rights Reserved www.ElvisBlog.net

 

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Elvis, Elvis Presley, and Graceland are registered trademarks of Elvis Presley Enterprises, Inc.