Elvis Allusions in Commercials

New Heineken Ad

If you watch much television you certainly have seen the new ad for Heineken Beer set to the music of a remix of Elvis’ hit “Bossa Nova Baby.” In it, a guy embarks on a search for a mysterious beautiful woman with only the some enigmatic cards to guide him. Each card takes him deeper into the heart of the city and eventually leads him to the girl of his dreams.

New Heineken Ad Conclusion

That girl has a considerable resemblance to Priscilla. I wonder if it was intentional. You can view the entire two-minute internet version of the commercial by clicking here and scrolling down a bit.  The ad runs 30 or 60 seconds on TV.

 

You probably remember that Elvis’ songs or his image have been used in other commercials over the years. This prompted me to do a little research on Google to find them. ElvisBlog has done Elvis Allusions in the Movies for years, so now we will look at Elvis Allusions in Commercials.

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BBC 2 – 2008:

Elvis and Cheryl Crow on BBC 2 Commercial

Sorry for the fuzzy picture, but that’s the best I could pull off of YouTube. The girl in this photo is Cheryl Crow, supposedly playing bass guitar on stage with Elvis. The theme of this one minute ad for BBC2 in Great Britain was a superstar band backing Elvis in concert. The producers used footage from Elvis’ Aloha from Hawaii concert and digitally added Stevie Wonder on piano, Keith Moon (The Who) on drums, and Marvin Gay as back-up singer.

 Jimmy Page and Elvis -- BBC2 Commercial

The two guitar players supposedly backing Elvis were Noah Gallager (Oasis) and Jimmy Page (Led Zeppelin).

 

Sirius Radio – 2009:

Elvis, He Changed Music -- Serius Commercial

We get both Elvis’ image and his music on the ad. “All Shook Up” plays throughout the 30-second spot that uses film stills from the ’68 Comeback Special. Three other icons that have changed their specialty are shown: Michael Jordan –sports, Richard Prior – comedy, and Howard Sterns – talk radio.

We're Changing How You Listen to It -- Sirius Commercial

 

Heineken Beer – 2011:

Bar Scene -- Heiniken Ad

Those Heineken people are getting their money’s worth for whatever price they paid to use “Bossa Nova Baby” in their commercials. Three years ago, they presented a one-minute ad with another theme of a guy trying to connect with a girl.

 Close-up of couple in Heineken Ad

This time he’s trying to do it at an airport bar, and he resorts to a little trick to pull it off.

 

Energizer Batteries — 2006:

Elvis Driving into a Gas Station -- Eveready Batteries Commercial

There’s a nifty little story line of this 30-second ad. A guy working the counter at a gas station is a big Elvis fan. He sees Elvis drive a Caddy in and start to fill up. An Elvis look-a-like is used for most of the shots, including this one from the gas tank POV.

Elvis in Gas Tank POV -- Eveready Ad

The fan grabs his camera and goes outside to take Elvis’ picture. Here they insert an actual shot of Elvis’ face. When the guy tries to snap his photo, the camera’s batteries are dead. Bummer.

 

Brisk Iced Tea – 2011:

James Brown and Elvis -- Brisk Iced Tea Ad

This 35-second animated commercial is very creative. In the shot above, Elvis is in a jail cell and James Brown pushes up a book cart. Naturally, “Jailhouse Rock” accompanies the action, which also includes Coolio and Willie Nelson.

Willie Nelson -- Brisk Iced Tea Ad

I enjoyed this one so much, I watched it three times.

 

Nike – 2002:

Ship Housing Secret Tournamant -- Nike Ad

Remember when “A Little Less Conversation” became a big hit? And we read about how the remix version by Junkie XL was created for Nike’s 2002 World Cup advertising campaign. I can’t remember ever seeing the commercial – I think it was shown only in Europe. Anyway, it is on YouTube and it lasts for three minutes. The picture above is from the start of the footage, and the small boats approaching the big ship each contain a three-man team of soccer players.

Goal in Nike 2002 Ad

The athletes are supposedly playing in a secret tournament in a cage-like arena inside the ship. See the dark area in the bottom right corner. That’s the goal.

Players in 2002 Nike Ad

The ad probably could have been cut to two-minutes or less, but if you like soccer, it is full of spectacular scoring moves you won’t see in real matches.

 

I found all of the last six commercials linked together in a YouTube video containing forty Elvis commercials (the others were for Elvis albums, DVDs, etc.). Click here to watch them. They are all numbered, so click on 1, 2, 3, 4, 16, and 19 in sequence.

 

Leeker Beer (Dutch) – 2014:

Old Elvis -- Lekker Beer Ad

This is supposed to be Elvis as an older man. He is living a secret life of leisure on a tropical island, along with several other dead entertainers. Here are Curt Cobain and John Lennon.

Curt Cobain and John Lennon -- Lekker Beer Commercial

Others enjoying this shared seclusion are Bruce Lee, Marilyn Monroe, and Tupac.

Curt, Marilyn, Elvis, John -- Lekker Beer Ad

When a boat sails into view, the group avoids discovery by a most unique plan. Click here to see what it is.

 

Axe Anarchy – 2012:

Can't Help Falling in Love with You -- Axe Anarchy Ad

How do you like this look of pure yearning? It is part of an ad for Axe Anarchy deodorant that features Elvis’ “I Can’t Help Falling in Love with You” playing in the background. Numerous other couples suffer this same craving for the opposite sex, resulting in a strange sequence of events.

Traffic Crash -- Axe Anarchy Ad

It’s hard to believe this type of chaos would make anybody buy deodorant. Click here to see if it works for you.

 

There were several other good ads featuring Elvis’ songs or his image, and new ones seem to come along regularly.  So, maybe someday we’ll have an Elvis Allusions in Commercials, Part 2.

© 2014 Philip R Arnold, Original Elvis Blogmeister All Rights Reserved www.ElvisBlog.net

 

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Elvis, Elvis Presley, and Graceland are registered trademarks of Elvis Presley Enterprises, Inc.

 

3 responses to “Elvis Allusions in Commercials

  1. l love this guy, He is so cool and kind of magical…I think he bears a resembalence to Dan Radcliffe. I dont think he would do commercial though. Hope to see him somewhere again. Ill be looking.

  2. Phil – another excellent article.
    THANK YOU for all you do, and have done, to enlighten others about Elvis.
    I do, and will continue to do so, encourage others to visit your site and my standards are exceedingly high. But, with you and your site I don’t hesitate.
    Take care and may God bless you.

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