Long Live Digital Elvis

Reworking Elvis Digitally

Hey, what are they doing to Elvis here?  There was no narrative in the You Tube video containing this shot, so we don’t know the technical details.  What we do know is that some Brazilian digital engineers took Elvis images from the movie Spinout to use in a TV commercial.

Spinout Poster

That commercial was for fashion retailer C&A, which operates in Europe and Brazil, but not the United States.

 C&A Fashion Retailer

The ad is a fast-paced 30-second look at Elvis singing and kissing girls at a modern-day party.  The video’s director created a set and filmed beautiful people dancing and talking.  Then his digital team extracted Elvis’ image from the Spinout sequence where he sings the song “Smorgasbord” and placed him in the middle of the modern party.  The footage of Elvis came from this:

Elvis Singing in Spinout

And ended up like this.  Keep in mind that this was not just a single image transfer.  It was several seconds of Elvis doing some classic moves.

Elvis Singing at Modern-Day Party in Ad

 

Several other snippets from the song were lifted and placed in the modern setting.

Elvis Walking Past Girls with Guitar in Spinout

Elvis Walking Past Couple with Guitar in C&A Ad

 

Elvis enjoys a lot of fast kisses while he sings “Smorgasbord,” and all of them are transferred to other girls in the ad video.

Elvis Kissing Two Girls Sitting on Couch in Spinout

Elvis Kissing Girls on Couch in Ad

Here’s a shot from the footage they shot before Elvis was added to the scene. Each girl had to pose for their air-kiss with the right timing to match Elvis’ movements in the film.

Girl Air-Kissing Elvis' Cheek in Ad

 

A bit later, Elvis ditches the guitar, strolls over to two standing girls and kisses them on the cheek.

Elvis Kissing Standing Girls In Spinout

Elvis Kissing Dancinging Girls in Ad

Here’s a shot of the two party girls before Elvis kisses them.  Notice that they are dancing on a bench.


Two Girls Dancing Alone in C&A Ad

Then the images of Elvis jumping up between them on that bench are added.

Elvis Jumping Between Dancing Girls in Ad

The footage of Elvis doing this spin-around jump came from a different segment of the movie.

Shadow Elvis

It looks like they flipped it from left-to-right for some reason.

Elvis Doing Spinning Jump

 

The last kiss in the commercial is between Elvis and a beauty in a white dress.

Girl Coming Down Steps to Kiss Elvis in Ad

Here’s the footage of Elvis kissing Deborah Walley in Spinout.

Elvis Kissing Debrah Whalley in Spinout

After a little digital trickery, the kiss looks like this.

Elvis Kissing -- in C&A Ad

 

Check out how they posed the girl for the kiss.

Posing for the Kiss with Elvis-- C&A Ad

 

 

Now that virtual/digital/holograph technology has advanced so much, I think we will be seeing much more of Elvis in contemporary media.  That prospect will probably rankle some folks, but it’s fine with me.  The more Elvis the better.

 

 ©  2014    Philip R Arnold, Original Elvis Blogmeister    All Rights Reserved    www.ElvisBlog.net

 


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Elvis, Elvis Presley, and Graceland are registered trademarks of Elvis Presley Enterprises, Inc.

 

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