Elvis and National Donut Day

National Donut day

By now you have probably heard that Friday, June 1 has been proclaimed National Donut Day.  To join in the celebration, I would like to repeat an ElvisBlog post from 2012 with a little updating.

 

Elvis and Southern Maid Donuts

 

Most serious Elvis fans know he did only one advertisement during his career. It was for one of his favorite food items – donuts. Elvis recorded a radio jingle for Southern Maid Donuts.

Hot Hot Hot Southern Made Donuts

 

Elvis’ association with Southern Maid Donuts started when he began regular appearances on the Louisiana Hayride in Shreveport, LA, in October 1954.

 

Elvis performing at the Louisiana Hayride

Elvis performing at the Louisiana Hayride

 

Elvis frequented The Southern Maid Donut store in town, getting an early foundation for his well-publicized lifetime affinity for donuts, especially jelly donuts.

Box of Southern Made Donuts

 

Southern Maid Donuts began in Dallas, Texas in 1937, and the total of company-owned or licensed stores now exceeds 100. The Southern Maid name came about because the founders wanted a name that encompassed humble southern traditions, memories, and feelings.

Southern Made Sign on Stage at Hayride

 

The Louisiana Hayride was a perfect venue for marketing their product, and Southern Maid Donuts provided large sponsorship on the show’s radio broadcasts for several years. The radio spots featured a strange little jingle that deserves some explanation.

 

Hot Donuts at Southern Made

 

One of Southern Maid Donuts claims to fame is the sign above their stores with giant red neon letters lighting up the night sky — HOT, HOT, HOT. The stores sell donuts, éclairs, bear claws, apple fritters and other goodies all day long, starting at 6AM. But after 4PM, you can order a box of twelve glazed donuts made especially for you and served to you piping hot. Southern Maid Donuts have no preservatives. They are made to be eaten HOT, not saved for later. If you want hot, light-textured donuts that literally melt in your mouth, these are hard to beat.

Neon Sign at Southern Made

 

So, it follows that their radio jingle was:

You can get them piping hot after 4PM,
you can get them piping hot,
Southern Maid Donuts hit the spot,
you can get them piping hot after 4PM.

 

A number of Louisiana Hayride performers sang the jingle, including Minnie Pearl, Johnny Cash, and Johnny Horton. Elvis’ version aired on November 6, 1954.

 

To my knowledge, there is no remaining copy of Elvis singing the Southern Maid Donut jingle. I wonder what that would be worth if it ever did surface. A caller on George Klein’s radio show said that he had obtained the commercial in 2009. If so, why hasn’t it been aired by now?

In a comment to the original post, reader Kelly said:

“The caller’s name is Scott Tubbs from Shreveport. He used to work for Forost Dairy, a local milk company back in 1997. At that time, Mr. Tubbs did not know the importance of the jingle. He did in fact obtain the tape from a ex-employee of Sothern Maid, but she was later fired for selling it to him as it did not belong to her. As I understand it a court battle for it pursued . Mr. Tubbs was invited to join George Kline on his radio show when he was visiting his TWO sets of twins who live in Crodova, TN.”

 

Johnny Cash -- Southern Maid Jingle

 

For some reason, the Johnny Cash version of the jingle was preserved, and it can be heard on the CDs, The Best of the Louisiana Hayride, Volume 4, and Johnny Cash: Hayride Anthology. In another comment to the original post, according to reader Mark,

“Unfortunately’ the recorded Johnny Cash ”Southern Maid Donuts” commercial on the Louisiana Hayride is just Johnny ”talking” about the donuts — no jingle is sung!”

 

Donut Worry, Be Happy

.

 

© 2018  Philip R Arnold, Original Elvis Blogmeister All Rights Reserved www.ElvisBlog.net

 

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3 responses to “Elvis and National Donut Day

  1. Excellent and accurate trivia that we have come to expect from you Phil.
    We love you.
    Billy Martin

  2. Karen Middleton

    I have heard about the donut commercial and jingle. Someone posted about it on Facebook and said not to share. Like it’s some kind of secret. To bad they don’t have the recording or someone could have it. It would be nice to hear. I bet it would cost a pretty good bit for it. I did see somewhere Elvis did some other commercials but don’t know if they are true or just made up. I think he did do one for to help with Cancer. He was standing by a sign. It said get a check up and sign a check. A good promotion for cancer. Sounds like something Elvis would do. I need to do a little research. If you know anything about it let me know.
    Enjoy a donut and have a great day !

  3. Jean Blankenship

    I don’t think this commercial was on tape……it was on a wire.

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