If you’ve ever bought something from the Official Graceland Store, you are now on their email list. I’m betting it’s a very long list, and the marketing folks at EPE are certainly putting it to good use. Here are the promotions they have emailed me in the past two weeks.
Nov. 5 – Shop Elvis Bling:
Nov. 8 – Deck the Halls in Elvis Style:
Nov. 9 – Pre-Order Elvis New Releases:
Nov. 11 – Veteran’s Day Sale:
Nov. 13 – Elvis Gifts for Her:
Nov 16 – Elvis Apparel:
That’s a pretty impressive run of sales promotions – six of them in twelve calendar days:
Elvis New Releases
Elvis Gifts for Her
I’d like to talk about one of these promotions: Elvis Gifts for Her. Any man on the Graceland Store mailing list might find some welcome Christmas ideas for his wife (if she’s an Elvis fan, too).
But what about a female fan scrolling through the offerings, especially if she is the only Elvis fan in the family. If she looks through the choices in the Elvis Gifts for Her and finds something she likes, very possibly she hints to the hubby to get it for her for Christmas. Maybe he never knows what to buy her, anyway, so he’s happy to get the clue.
Which is the same pitch I have used for three years for my book, BIG E and the SANTA MAN.
I figured, okay, it’s about Elvis and it’s a Christmas story. It’s the perfect Christmas present for Elvis fans.
So ladies, tell your man to go to Amazon.com and type in the book’s name in the search box. The page pops up, and in a couple of clicks, he can take care of a present for his sweetie.
My book is inexpensive, but it will get him major points because it’s a great story and you will love it.
And the editors of Santa’s World magazine love it, too. So much, in fact, that they ran a cover story feature about Big E.
Only kidding. I used this picture in my second promotional post back in 2015. There’re a lot of new folks reading ElvisBlog now, so I thought I’d use it again.
But I’m not kidding about one other thing. You will like BIG E and the SANTA MAN if you get a copy. To get one for yourself, please click below.
firstname.lastname@example.org – email to get an autographed copy directly from me for $10 (U.S. destinations, others are more).
Thanks a lot,
Original ElvisBlogmeister (2005 – 2018)