Tag Archives: Elvis at the Venus Showroom

The Elvis Concert I Would Most Have Liked to See

Elvis and Band Performing at New Frontier Hotel

In March 2015 and again this year, Graceland Blog has presented variations on college basketball’s March Madness betting brackets. They modified them so fans could vote their preference on different elements of Elvis’ career. Remember these?

Elvis Movie Madness:             Winner — Elvis: That’s the Way It Is

Elvis Bracket Challenge:         Winner – “Don’t Be Cruel”

Now Graceland has come up with an interactive concept allowing fans to vote their favorite of two choices in twelve different categories.

Would You Rather - Elvis Edition
You can see three of the twelve choices in the announcement box above. Fans preferred chatting with Gladys over Vernon buy a huge margin, and horses won by a hair over motorcycles. Other interesting choices were: Would you rather receive one of Elvis’ rings or a scarf he wore on stage? (The ring won 78% to 22%. I don’t know why it wasn’t 100% to 0%); Would you rather go for a spin in the Pink Cadillac, or fly in Elvis’ custom jet, the Lisa Marie? (Pink Caddy won, but I feel strongly that a ride in the jet would be way cooler.)

Vote for Elvis' '68 Special or Aloha from Hawaii

The first question in the announcement box made me think. I did vote for the winner, the ’68 Special, but I knew in my heart there was one other Elvis concert I would have strongly preferred over either of the two choices. It was a concert at 2PM on April 28, 1956. Here is the story.

Years ago while surfing the net I found an Associate Press story by Steve Kanigher on LasVegasSun.com that contained some significant facts about Elvis I did not know. The subject was his two-week engagement at the New Frontier Hotel’s Venus Showroom from April 23 to May 6, 1956. What I learned has caused me to question the prevailing belief that Elvis’ shows then were something of a bust and kept him from performing in Las Vegas for the next thirteen years.

Billboard for Elvis' Performance at the New Frontier Hotel

Elvis performed two shows a night, 8PM and midnight. The audience was older types who favored the traditional Las Vegas shows. Freddy Martin’s Band and comedian Shecky Greene fit the standard. But Elvis did not. The patrons just didn’t get him, and Elvis’ appearances were roundly panned by the Las Vegas press.

But one performance was much different. For some reason, Col. Parker decided to add an extra Saturday afternoon matinee show for teenagers on April 28. According to Elvis: Day By Day by Guralnick and Jorgesen the price was a mere one dollar, and that included one free soft drink.

Wow. Think about that for a moment. Suppose you were among the lucky teenagers who came along with Mom and Dad to Vegas that weekend. Can you imagine learning about a special Elvis show being added just for kids while you were there – and freaking out! And it only cost a buck. Sign us all up. We’re headed to the Frontier to see Elvis!

Elvis at New Frontier Hotel

Now, try thinking about how great that show was. We can tell by this description of how these young fans’ reacted to Elvis’ appearance. According to the Associated Press story, “Teens screamed with delight.” This is confirmed by a quote from D J Fontana in Scotty Moore’s biography, That’s All Right, Elvis, “The Colonel did a show for teenagers on Saturday, and it was just jam-packed, with everybody screaming and hollering.”

Scotty and Elvis on stage at New Frontier

Okay, so now we know Elvis had one Vegas show in 1956 with his real fans in attendance, and a fine time was had by all. Of course the teenage fans screamed. That was what they were doing for Elvis all over America in arenas and stadiums. But that Saturday matinee was in the intimate environment of the Venus Showroom at the New Frontier Hotel. Everybody there was up close and personal. No bleachers or nose-bleed section for this show.

Elvis on Stage at New Frontier Hotel

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Look how close those kids in the front rows were to Elvis. And those in the back weren’t very far away either. The attendance that day has been reported at a little over 1000 teenagers. This is much less than Elvis had been pulling in at arenas all year leading up to his gig in Las Vegas.

Venus Showroom at New Frontier Hotel

This is obviously not an Elvis performance, but it gives you a good idea of the intimacy of Venus Showroom audience and the performers on stage.

Elvis came to Las Vegas after performing in front of big crowds in large venues. The shrieking at all of them was so loud and so sustained that the music from Elvis and the band couldn’t be heard. I read somewhere that even the band couldn’t hear the music.

But, I doubt the volume of shrieking from the much smaller crowd in the Venus Showroom would had been enough to drown out the music. In that case, those 1,000 young Elvis fans in Las Vegas were not only close to Elvis, they could actually hear him.

Elvis Wth Scotty Moore Performing at Venus Showroom

If I could go back in time and be at just one Elvis concert in his entire career, I would pick the 2PM Saturday matinee at the New Frontier Hotel on April 28, 1956.

Elvis Performing at New Frontier

After a week of facing mature audiences that just did not get him, can you imagine what kind of performance Elvis gave in front of screaming teenaged fans? It was the same one-and-a-half show he gave every night, but the whole vibe had to be different.

Man, I wish I could have been there.

 

 

{Editor’s Note: While the photos above were snapped at the Venus Showroom, most were not actually the Elvis concert for teenagers.}

 

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